Viral Marketing Research

Viral marketing is advertising within the existing social networks to increase awareness of a new film.

It is delivered in various different ways:

• Word of mouth
• Letters
• Emails
• Social network sites
• Internet adverts
• TV, radio and internet trailers
• Joke posters on search engines
• Ebooks
• Flash games
• Text message chains
• Images
• Computer software

The purpose of viral marketing is to release little hints about the film to as many different people as possible to increase a wider variety of audience's favourite genres.

To make viral marketing work, three basic criteria must be met:

Messenger: These are the people who hear of it first and dispatch messages through their social networks who pass it onto a friend of a friend of a friend of a friend, etc.

Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to work. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.

Environment: The environment is important to successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.

Examples of Viral Marketing Posters